Whether you’re new to the vehicle graphics industry or a seasoned veteran with years of experience under your belt, you probably want to create better graphics that stand out from the crowd. Let’s face it… there’s a lot of competition out there and you need to convince new customer why you’re company is the one to go with. You can do this by having the most competitive price, best service, or surgeon-like finishing qualities – but that wow factor can easily grab someone’s attention. We have a few tips to make your vehicle graphics have more impact.

1. Print on Reflective Media – Imagine wrapping a fleet of security company vehicles entirely in printed reflective vinyl? They show up on a site completely lit up as cars pass them at night. Or maybe for a nightclub promotion who circles a downtown neighborhood getting attention. Reflective media can be a great choice to increase your bottom line and widely available with Comply technology for easy application.

2. Print on Glow in the Dark – What’s better than reflective? If you can make a vehicle literally glow by printing on glow in the dark media. Glow in the dark media is very expensive and can extremely difficult to install – but it would be a first to my knowledge. The sort of wrap you can easily get publicity for. For the right client with the right budget, you can definitely create a buzz with this technique.

3. Design with Optical Illusions – Designing clever visuals will always keep people looking at your creations. There are countless visual tricks you can play on your viewer by print, fake textures, extending driver’s limbs, another truck on the body of the vehicle, fake windows, holes, tears, scenes inside the windows, etc. Your imagination is only the limit when designing graphics this way, but rest assured, if done correctly – it can create a memorable promotion for both you and your customer.

4. Overlay with Prismatic Film – Dust off your vinyl cutter… Vinyl cutting isn’t gone yet. Try to incorporate polyester prismatic graphic films for your next project from such brands as Coburn. Print out your graphics and overlay into the logos a ‘real’ brushed aluminum or diamondplate fill instead of just printing ones in flat CMYK.